Role: Creative Lead / Sr Art Director / Designer
Creating, concepting and designing 40 organic social posts for Tempur and their nearly 50k followers on IG over the course of 7 months (April-Nov ‘22).
The content was focused on being educational, fun & interesting, providing factual, useful information about sleep, and tying this info back to a Tempur product or feature without being overtly ad-like.
The feed is designed to be consistent visually and tonally while differentiating each post’s content to feel unique. Posts were a mix of stills, motion (video & gif), and illustrated graphics, as well as UGC.
Some of the motion posts at the below links:
Jet Lag
Zero Gravity Feature
Father’s Day
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Agency: the lab, NYC (2022)