Role: Senior Art Director / ACD
Multiple Samsung projects.
‘Galaxy Fold’ Device Launch
Samsung launched the world’s first folding device (phone, tablet, personal computer all-in-one). We worked on the global assets for the Experience Stores promoting the pre and post-launch of this groundbreaking device.
The World of 5G
Samsung is looking to lead the evolution to 5G technology and its capabilities. In order to display Samsung’s expertise and foresight as to the potential of this new technology, we were tasked with creating a hub of educational information that could communicate, in a pragmatic manner, what 5G means for the everyday human. Leveraging strategy, we utilized some key communities, such as gaming and health, to give tangible examples of how 5G will change the world and people’s daily lives as well as a little history from 3G to 5G for further context on the evolution. Visit The World of 5G.
‘Galaxy S10 5G’ Phone Launch
Full landing page here.
‘Galaxy Note 10’ Phone Launch
Concept and creation of global assets to promote the launch of Samsung’s latest device the Galaxy Note 10 and to encourage people to visit a Samsung Experience Store which are located all over the world. PublicisSapient are the lead agency in creating and distributing the visual and copy approach. The assets appeared online, in social and in the stores.
Personalised In-Store Experience
An in-store device screen designed and concepted to create intrigue by using unusually pared words and images. Once the user approaches the phone the screen asks “Are You the Right Person for this Phone?”. The user is then brought through a series of 3-4 scenarios and questions based around the phone’s features but not in an expected way. The answers then generate a personality or match, eg. ‘The Architect’ and gives details as to why they are this while highlighting which phone features match their traits. Users could then receive an art print of the resolve screen to their email.
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Agency: Publicis Sapient, NYC (2019)