Role: Creative Lead / Sr Art Director / Designer
Videos, static posts, and banners.
Storyboarding and directing the motion team in editing footage to create high-energy video posts to engage new customers and display a range of products.
Designing campaign statics and creating campaign copy lines in collaboration with a writer. Through editing, we made 3 variations on the posts aimed at men, women, and parents.
There were also 3 different design directions explored.
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Agency: Wellcom Worldwide, NYC (2022)