Role: Freelance Senior Art Director
We were tasked with continuing the ESBN message to the Irish nation about using electricity in the most efficient manner to help the national grid function at its best capacity and ultimately help the environment too. There are two main factors to this, when the weather is windy and to avoid major usage between the hours of 5-7pm when generally activity is at its peak and strains the grid. We also launched the ESBN Online Account that gives the user essential info on their usage to help people view how they are consuming electricity and allow them to have the tools to use their appliances more efficiently.
We wanted to create a movement and encourage people across Ireland to join the journey to better electricity consumption for the whole of Ireland. We wanted this campaign to feel very genuine and unstaged so we cast real people to make the ads more relatable and feel like day-to-day scenes in a range of Irish homes.
We created a full 360 campaign in little to no time with 4 TV spots along with radio, online ads, press, Dynamic OOH and standard OOH.
A whirlwind project with the TV leading as relatable films to various Irish people in different home environments.
This campaign also launched the brand’s new platform “Energising your everything”.
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Agency: Droga 5, Dublin (2023)